Notarize is the first on-demand, remote, electronic notary public service valid in all 50 U.S. states and D.C. We provide our users the ability to legally notarize documents electronically, from anywhere, using beautifully designed mobile and web products.
As Lead Product Designer, I'm tasked with establishing and leading the UX/UI design process for our consumer, SMB, and enterprise products.
I joined AdHawk as their first hire in June of 2015, shortly after their admission to the summer class of TechStars Boulder.
Presented with only a minimum viable product that served as a proof of concept, I established the look and feel of the app, and created a user-testing/feedback loop to incrementally improve both their web and iOS interfaces.
V1 of the AdHawk website leveraged the power of a two-step form in order to entice potential leads to sign up, while providing us with enough information for our salespeople to segment them on CRM software.
For V2, we wanted to preserve the parts that worked, while communicating a more focused message about our product.
Born out of MIT in the fall of 2013, Smarking is a company that helps outdated parking garages understand and predict occupancy in real-time.
Shortly after joining them near the end of 2014, we were accepted into the W15 class of Y Combinator, where I helped establish a user feedback system and new UI for their parking management system.